Serendipity Ice Cream You Scream We All Scream

OK, so you may find this an Odd post. BUT, New Balance hosts the entire company twice a year. We all get together & get clued in on all the new goings on with the Company & most importantly they get us all in the know on the upcomming seasons collection. About a year ago the sales meeting was in Boca raton FL. Yes, its right next to Miami & no I dont know why we dont have the meeting in Miami. However, there was a redeamding factor to the stay. Serendipity. If you dont know about Serendipity, its a 60 year old Ice Creamery based in NY. I think this is the only one they have outside NY. They took it to a new level in the Florida Location. You still get that amazing ice Cream and the decore is really amazing. Its 50's ice cream parlo meets Alice & Wonderland colors. If your ever in Boca Raton stop in you wont be dissapointed. I cant say so much for the city of Boca raton, but this spot is the best thing they have going